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Pink Velvet Valentine Cake
This PEEPS® inspired creation is courtesy of:

Pink Velvet Valentine Cake

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TOTAL TIME
MIN.
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SERVINGS
8
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INGREDIENTS

  • 1 cup of butter softened
  • 1 1/3 cups sugar
  • Pink food coloring
  • 3 eggs
  • 2 tsp vanilla extract
  • 2 1/2 cups all purpose flour
  • 1 1/2 teaspoons baking powder
  • 1/4 teaspoon baking soda
  • 1/2 teaspoon salt
  • 1 cup buttermilk
  • Cool Whip Frosting
  • Micro Heart sprinkles
  • Striped party straws
  • Marshmallow PEEPS Valentines Hearts
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INSTRUCTIONS

  1. In a large  bowl, cream together butter and sugar. Once light and fluffy, add your pink food coloring. Start with a small amount and increase to reach your desired shade of pink. Blend well with butter and sugar.
  2. Add in eggs, one at a time, beating well after each addition. Add in vanilla and beat well.
  3. Combine flour, baking powder, baking soda and salt in a separate bowl. Add 1/3 of the dry ingredients to the batter and beat until well combined.
  4. Add in 1/2 of the butter milk and beat until combined, followed by another 1/3 of the dry, then the remaining buttermilk and finally the remaining dry ingredients. The batter may look a bit lumpy after buttermilk is first added, but beat well and it will combine nicely.
  5. Pour batter into two 8″ pans and bake at 350 degree for about 40 minutes for two 8″ cake pans, but I’d start checking around 25 minutes and watch for them to spring back lightly when touched and start pulling away from the sides of the pan.
  6. Remove from oven and let cool.
  7. Layer and frost the cakes and add sprinkles.
  8. Attach Marshmallow PEEPS Hearts to the party straws and insert into top of cake for decoration.

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ABOUT THE PEEPS® BRAND

The wonderful combination of sweet colored sugar and fluffy marshmallow creates an unforgettable taste experience. PEEPS® Brand Marshmallow Candies are made by Just Born, Inc., a family-owned candy manufacturer. We make everyone's favorite candies: MIKE AND IKE®, HOT TAMALES®, GOLDENBERG'S® PEANUT CHEWS®, and of course, PEEPS® Brand Marshmallow Candies.
 

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PEEPS® 8-BIT CHRISTMAS SWEEPSTAKES
OFFICIAL RULES ("Official Rules")

1. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT ENHANCE CHANCES OF WINNING. The PEEPS® 8-BIT CHRISTMAS Sweepstakes is open only to individuals who, as of entry date, are thirteen (13) years of age and older. Employees and directors of Just Born, Inc. ("Sponsor"), Coyne PR ("Administrator"), Vertical Marketing ("Agency"), Warner Bros. Home Entertainment Inc. ("Prize Provider) and each of their respective parent entities, subsidiaries and affiliated companies, advertising, promotion, or production agencies (and their respective IRS dependents, immediate family members [children, spouse, parents, siblings and their respective spouses, regardless of where they reside] and individuals residing in their same household, whether or not related) are not eligible to participate. Void where prohibited. By participating, Entrants (or their parent/legal guardian, if Entrant is deemed a minor in the state of his/her residence) agree to these Official Rules and the decisions of the Sponsor, which are final and binding in all matters relating to this Sweepstakes.

2. HOW TO ENTER: PEEPS® 8-BIT CHRISTMAS Sweepstakes (the "Sweepstakes") begins at 12:00:01 a.m. Eastern Time ("ET") on November 24, 2021 and ends at 11:59:59 p.m. ET on November 29, 2021 ("Sweepstakes Period"). To enter, during the Sweepstakes Period, visit the PEEPS® candy page on Facebook at @peepsbrand. Once there, follow the instructions provided in the Sweepstakes post caption which instructs consumers to comment on a post and automatically receive one (1) entry into the Sweepstakes. All posts must be public to count as entry. Limit one (1) entry per person. Each individual submitting an entry may be referred to hereafter individually as an "Entrant" and collectively as "Entrants". This Sweepstakes is not sponsored, endorsed, administered by or associated with Facebook. By entering, you are providing the information to Sponsor, and not to Facebook. If you have any questions regarding the Sweepstakes direct them to the Sponsor and not to Facebook.

PLEASE NOTE: Entrants must adjust their Facebook account settings to allow for receipt of messages from Sponsor. For this purpose, Entrants will have to set Facebook account settings to 'Public', and take any further necessary steps to ensure receipt of any communication from Sponsor. It is solely Entrant's burden to take any steps necessary to adjust his/her Facebook account settings so that messages can be sent by Sponsor. An Entrant's non-receipt of a message from Sponsor for any reason, including for failure on behalf of Entrant to adjust Facebook account settings, shall be Entrant's, and not Sponsor's fault. Similarly, Sponsor shall not be held liable if they are not able to view an Entrant's entry for any reason, including the failure on behalf of Entrant to adjust his/her Facebook account settings accordingly. By entering this Sweepstakes, each Entrant agrees that the Sponsor has the right to contact the Entrant by Facebook Messenger to administer and fulfill this Sweepstakes.

3. RANDOM DRAWING: Potential winner will be chosen from among all eligible entries/comments received throughout the Sweepstakes Period on or about December 6, 2021 by an independent judging agency on behalf of Sponsor, whose decisions are final and binding in all matters relating to this Sweepstakes. Potential winners will be selected and verified to ensure they have met all promotion guidelines. Potential winners will receive a winner notification by Administrator or Sponsor via message to their Facebook account. Each potential winner (or potential winner's parent or legal guardian if potential winner is a minor in his/her state of legal residence) will be required to be in contact with Administrator and/or Sponsor for winner verification within 24 hours after receiving the initial notification. Upon verification, the verified winner will receive instructions on how to retrieve prize. If any prize notification or attempted notification is returned as undeliverable, the prize will be forfeited and will be awarded to an alternate winner. By accepting a prize, winner (or winner's parent/legal guardian if winner is deemed a minor in the state of his/her legal residence) acknowledges that he/she is in compliance with these Official Rules. Odds of winning depend on the number of eligible entries received throughout the Sweepstakes Period.

4. PRIZE & REDEMPTION REQUIREMENTS: Subject to the terms and conditions of these Official Rules, eleven (11) winners shall be awarded in the sweepstakes. One (1) winner will receive a $250 digital gift card (ARV $250). Ten (10) winners will receive a Holiday digital movie bundle including Elf, The Polar Express and A Christmas Story (ARV $44.97 each). Total ARV of all prizes is $699.70.

MUST REDEEM DIGITAL MOVIE OFFER BY 6/30/2022. Consumer must reside in the U.S. and register for a digital service provider account (go to wb.com/RedeemMovie for a list of digital service providers (e.g., Movies Anywhere). May only include HD Main Feature. NOT COMPATIBLE WITH ALL DEVICES. SOME DISPLAY RESOLUTIONS MAY NOT BE AVAILABLE FOR STREAMING OR DOWNLOAD ON ALL DEVICES FROM ALL DIGITAL SERVICES. Consult your digital service provider for compatible devices, available display resolutions, streaming and download capability and Terms of Service. Ultimate display resolution on playback is dependent upon connection and device characteristics, including screen resolution. High-speed Internet connection required. Go to wb.com/RedeemMovie for additional details, requirements and technical support. Neither Warner Bros. Entertainment Inc. nor any affiliate is responsible for maintaining any digital service. THIS DIGITAL MOVIE OFFER MAY NOT BE RESOLD OR OTHERWISE TRANSFERRED.

No transfer, assignment, substitution, or cash equivalent for a prize is permitted, except at Sponsor's sole discretion due to prize unavailability or for any other reason, and then only for a prize of approximately equal or greater value. Any depiction of prize is for illustrative purpose only. The winners are solely responsible for any applicable local, state or federal taxes, and any other taxes, fees and costs connected with the prizes, and all federal, state and local laws and regulations apply. Prizes consist of only those items specifically listed as part of the prize as detailed above. All prizes are non-transferable and non-assignable. No cash redemption or prize substitution allowed by the winners.

5. CONDITIONS OF PARTICIPATION/PRIVACY POLICY: Entrants (or their parent/legal guardian, if Entrant is deemed a minor in the state of his/her legal residence) agree (a) that Sponsor, Administrator, Warner Media, LLC. ("Warner Media, LLC", "Prize Provider") and their respective parent entities, subsidiaries and affiliated companies, advertising and promotion agencies, any companies who are promotional participants or prize providers, and all of their respective officers, directors, shareholders, employees, representatives and agents (collectively, "Released Parties"), will have no liability whatsoever for, and shall be held harmless by participants against any liability for any injuries, losses or damages of any kind to persons, including death, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in this Sweepstakes or any Sweepstakes related activity, or for any printing, production, technical, typographical, human or other error in the printing, offering or announcement of any prize; and (b) except where legally prohibited, participants by accepting a prize grant permission for Sponsor and those acting under its authority to use his/her name, and photograph, for advertising, trade and/or publicity purposes without additional compensation in all media now known or hereafter discovered, worldwide and on the Internet and/or World Wide Web, in perpetuity, without notice, review or approval. By participating in this Sweepstakes, you (or your parent/legal guardian, if you as an Entrant are deemed a minor in the state of your legal residence) acknowledge and agree that Sponsor may collect the personal information submitted by you, and use the information pursuant to Sponsor's privacy policy available at www.justborn.com/privacy-policy.

6. LIMITATIONS ON LIABILITY: Released Parties are not responsible for illegible, lost, late, damaged, destroyed, inaccurate, delayed, incomplete, postage due, unintelligible, non-delivered, misdirected or stolen entries or mail; or for incomplete, inaccurate, lost, interrupted or unavailable network, satellite, telephone networks or lines, cellular towers or equipment (including handsets), computer on-line systems, computer equipment, software, viruses or bugs, servers or providers, or other connections, availability or accessibility; or for unauthorized access to, or alteration of entries; or miscommunications, failed computer, telephone, cellular, satellite, or cable transmissions, lines or other technical failure; or for jumbled, scrambled, delayed, or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties; or for any other errors of any kind, whether human, technical, mechanical, electronic or network, including, without limitation, any errors which may occur in connection with the administration of the Sweepstakes or in any Sweepstakes-related materials; or for the incorrect or inaccurate capture of entry or other information, or the failure to capture any such information. Persons who tamper with or abuse any aspect of the Sweepstakes or any Social Sites, as solely determined by the Sponsor, will be disqualified (and all associated entries will be void), and Sponsor reserves the right to terminate such entrant's eligibility to participate in this or any other promotion offered by Sponsor. Entries generated by robotic, programmed, script, macro or other automated means or by any means which subvert the entry process will be disqualified. Released Parties are not responsible for injury or damage to participants' or to any other person's computer or wireless device related to or resulting from participating or attempting to participate in this Sweepstakes or downloading materials from the Social Sites. Should any portion of the Sweepstakes be, in Sponsor's sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at its sole discretion to suspend or terminate the Sweepstakes, and select potential winners for the corresponding drawing from all non-suspect, eligible entries received for such drawing(s) prior to action taken or as otherwise deemed fair and appropriate by Sponsor. Without limiting the release provided above, and for greater certainty, Released Parties will not be liable for (a) any incomplete or inaccurate information, whether caused by wireless device users or by any equipment or programming associated with or utilized in the Sweepstakes, or by any technical or human error which may occur in the processing of entries; (b) the theft, destruction or unauthorized access to, or alteration of, entries; (c) any problems with or technical malfunctions of telephone networks or lines, computer on-line systems, servers or providers, computer equipment, software, viruses or bugs; (d) any failure of any message to be received by or from Sponsor for any reason including but not limited to traffic congestion on the Internet or wireless waves or at any web site (including but not limited to Web Sites) or combination thereof; or (e) damage to an Entrant's or other person's system or equipment occasioned by participation or attempted participation in this Sweepstakes. Authorized account subscriber is the natural person who is assigned the Facebook account.

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF THE WEB SITES OR DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM THE WEB SITES, OR ANY OTHER WEB SITES ASSOCIATED WITH THIS SWEEPSTAKES. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THE WEB SITES ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

7. DISPUTES: Entrant (or his/her parent/legal guardian, if entrant is deemed a minor in the state of his/her legal residence) agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes, or any prize awarded, other than those concerning the administration of the Sweepstakes or the determination of winner, shall be resolved individually, without resort to any form of class action; (ii) any disputes arising out of these Official Rules (except for any disputes arising from the loss or injury from the use of prizes) shall be submitted to final, binding arbitration conducted in Pennsylvania under the Arbitration Rules and Procedures of the Judicial Arbitration and Mediation Services Inc. before a single, neutral arbitrator who is a former or retired Pennsylvania state or federal court judge with experience in entertainment matters who shall follow Pennsylvania law and the Federal Rules of Evidence and have no authority to award punitive damages. Either party may enforce a final arbitration award in any court of competent jurisdiction in Pennsylvania, including an award of costs, fees and expenses incurred in enforcing the award. Notwithstanding the foregoing, Released Parties shall be entitled to seek injunctive relief (unless otherwise precluded by any other provision of these Official Rules) in the state and federal courts of Pennsylvania. Any dispute or portion thereof, or any claim for a particular form of relief (not otherwise precluded by any other provision of these Official Rules), that may not be arbitrated pursuant to applicable state or federal law may be heard only in a court of competent jurisdiction in Pennsylvania for losses or injuries related to participation in the prize.; (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys' fees; and (iv) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out- of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the Commonwealth of Pennsylvania, without giving effect to any choice of law or conflict of law rules (whether of the State of Pennsylvania or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the Commonwealth of Pennsylvania.

8. WINNERS' LIST: To obtain the names and cities of the winners, send a self-addressed stamped envelope to: PEEPS® 8-BIT CHRISTMAS Sweepstakes Winners, 1300 Stefko Blvd, Bethlehem, PA 18017. All requests must be received by December 31, 2021.

9. SPONSOR: Just Born, Inc., 1300 Stefko Boulevard, Bethlehem, PA 18017-6672

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PEEPS® Virtual Easter Egg Hunt Sweepstakes
Official Rules

No purchase or payment necessary. A purchase will not improve your chances of winning. Void where prohibited or restricted by law.

By entering the sweepstakes, each entrant agrees to these official rules.

1. Eligibility: The PEEPS® Virtual Easter Egg Hunt Sweepstakes (the "Sweepstakes") is open only to individuals who are 13 years of age or older and legal residents of the 50 United States and District of Columbia. No purchase necessary to enter the Sweepstakes. Employees of Just Born, Inc. (the "Sponsor") and Arrowhead Promotion & Fulfillment Co., Inc. ("Administrator"), or any of their respective affiliates, subsidiaries, advertising agencies, or any other company or individual involved with the design, production execution or distribution of the Sweepstakes (collectively with Sponsor, the "Released Parties") and their immediate family (spouse, parents and step-parents, siblings and step-siblings, and children and step-children) and household members of each such employee are not eligible to enter or win. The Sweepstakes is subject to all applicable federal, state and local laws and regulations. Participation constitutes entrant's (or entrant's parent/legal guardian if entrant is deemed a minor in the state of their residence) full and unconditional agreement to these Official Rules and Sponsor's decisions, which are final and binding in all matters related to the Sweepstakes. Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor: Just Born, Inc., 1300 Stefko Boulevard, Bethlehem, PA 18017-6672.

Administrator: Arrowhead Promotion & Fulfillment, Co., Inc., 1105 SE 8th Street, Grand Rapids, MN 55744.

3. Sweepstakes Period: The Sweepstakes runs from 8:00:00 AM Eastern Time ("ET") on February 18, 2022 through 11:59:59 PM ET on March 31, 2022 ("Sweepstakes Period"). There will be six (6) separate weekly entry periods throughout the Sweepstakes Period, each beginning at 8:00:00 AM ET on Friday and ending at 11:59:59 PM ET the following Thursday of each week during the Sweepstakes Period (each, a "Weekly Entry Period").

4. How to Enter: To enter, find the clues on social media and then visit the www.peepsbrand.com website ("Website") during the Sweepstakes Period to find the specific PEEPS® Virtual Egg Hunt Easter Egg. Each clue will be shared on Facebook, Instagram and Twitter on Friday mornings each week during the sweepstakes period. Each person that finds the PEEPS® Virtual Egg Hunt Easter Egg hidden within the Website will need to click on the PEEPS® Virtual Egg Hunt graphic or the Enter to Win button and will then be linked to an official entry form where the entrant will need to complete and submit. Once the entrant has completed the entry form and clicks "submit" they will be entered into that Weekly Entry Period's Random Drawing. Limit of one (1) entry per person per week during the Sweepstakes Period. If the entrant clicks on a graphic and is not sent to an official entry form, then it is not the correct graphic. All entries must be received by 11:59:59 PM ET on the Thursday of each Weekly Entry Period, or by 11:59:59 PM ET on March 31, 2022 for the final Weekly Entry Period to be entered into the applicable Weekly Entry Period Random Drawing.

5. Random Drawing: A random drawing will be conducted on or about each Friday immediately following each Weekly Entry Period. Administrator will conduct each random drawing from among all eligible entries received in each Weekly Entry Period to determine one (1) Grand Prize winner per Weekly Entry Period (for a total of six (6) Grand Prize winners during the Sweepstakes Period). Decisions of judges are final and binding. Odds of winning depend on the number of entries received in each Weekly Entry Period. Winners will be notified by telephone or email on or about the date of the drawing. Sponsor will make up to two (2) attempts to contact each potential winner. If a potential winner cannot be contacted after two (2) attempts, that potential winner will forfeit the prize, and the prize may be awarded to an alternate winner, time permitting.

6. Prizes and Approximate Retail Values ("ARV's") - Six (6) Grand Prizes (one (1) per Weekly Entry Period): A PEEPS® candy and merchandise gift basket. ARV: $150.00 each. Prize is not transferrable or substitutable and not redeemable for cash. Sponsor may substitute the Grand Prize for one of equal or greater retail value for any reason. Winner is solely responsible for all local, state and federal taxes associated with the Grand Prize. Prize consists of only those items specifically listed as part of the prize.

Grand Prize winner is solely responsible for paying all applicable income taxes associated with accepting their Prize, if any. Grand Prize winner may be required to sign a liability and/or publicity release ("Prize Release") prior to issuance of a prize.

The Prize winners must meet the eligibility requirements as set forth in Paragraph 1 of these Official Rules. The prizes will be awarded only if the potential winners fully comply with these Official Rules.

7. Claiming the Grand Prize: Upon winner verification, as a condition of being named as an official Grand Prize winner, the Grand Prize winner must return all Prize Release documents, if any, and upon winner verification, Administrator will mail out the Grand Prize to each Grand Prize winner (no PO Boxes). Allow two (2) to three (3) weeks for mailing of the prize. Neither Sponsor nor Administrator are responsible for any lost, late, stolen, returned or delayed mailing of any prize.

8. Participation Conditions/Release/Consent to use Likeness: By participating, each participant (or participant's parent/legal guardian if participant is a minor in the state of their residence) agrees to: (a) comply with and be bound by these Official Rules and the decisions of the Sponsor which are binding and final in all matters relating to this Sweepstakes; (b) release and hold harmless the Released Parties from and against any and all claims, expenses, and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant's participation in this Sweepstakes and acceptance or use or misuse of prize; (c) indemnify, defend and hold harmless the Released Parties from and against any and all claims, expenses, and liabilities (including reasonable attorney's fees) arising out of or relating to an entrant's participation in the Sweepstakes and/or entrant's acceptance, use or misuse of prize; and (d) allow Sponsor's use for promotional purposes, of his/her likeness, and/or address (city/state) without any additional compensation.

9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, for any reason whatsoever, including, without limitation, fire, flood, natural or man-made epidemic of health or other means, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis, order of any court or jurisdiction or if any fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the participation process or the operation of the Sweepstakes or to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Only the type and quantity of prizes described in these Official Rules will be awarded. The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

In no event will the sponsor, or the released entities be responsible or liable for any damages or losses of any kind, including direct, indirect, incidental, consequential or punitive damages. Some jurisdictions may not allow limitations or exclusion of liability for incidental or consequential damages so some of the above limitations or exclusions may not apply. Check local laws for any restrictions or limitations regarding these limitations or exclusions.

10. Limitations of Liability: The Released Parties as set forth above are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to, malfunctions, interruptions or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the participation process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of phone calls; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Sweepstakes or receipt or use or misuse of any Prize.

Without limiting the foregoing, and except where prohibited by law, everything regarding this sweepstakes, including the prizes, is provided "as is" without warranty of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement.

11. Privacy Policies and Data Collection: Information provided by you for this Sweepstakes on the entry form is subject to Sponsor's privacy policy located at: http://www.justborn.com/privacy-policy. By entering this Sweepstakes, each entrant (or entrant's parent/legal guardian if entrant is a minor in the state of their residence) agrees that the Sponsor has the right to contact the entrant by phone, direct message, or email accounts provided on the entry form to administer and fulfill this Sweepstakes.

12. Disputes/Governing Law: Except where prohibited, entrant (or entrant's parent/legal guardian if entrant is a minor in the state of their residence) agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or the prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate federal or state court of Pennsylvania; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys' or legal fees; and (3) unless otherwise prohibited, under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with this Sweepstakes shall be governed by, and construed in accordance with, the laws of the Commonwealth of Pennsylvania without giving effect to any choice of law or conflict of law rules (whether of Commonwealth of Pennsylvania or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the Commonwealth of Pennsylvania.

13. Official Rules: For a copy of these official rules or names of winners, send a hand-printed, self-addressed, stamped envelope by April 8, 2022 to: Official Rules/Winner's List (designate which), PEEPS® Virtual Easter Egg Hunt Sweepstakes, 1300 Stefko Blvd, Bethlehem, PA 18017

No purchase necessary. The PEEPS® Virtual Easter Egg Hunt Sweepstakes begins at 12:00:00 AM ET on 2/18/2022 and ends at 11:59:59 PM ET on 3/31/2022. Open to residents of 50 U.S. and D.C., 13 and older. To enter, find the virtual Easter Egg graphic hidden in the www.peepsbrand.com website. Subject to full rules at www.peepsbrand.com. Sponsor, Just Born, Inc. 1300 Stefko Boulevard, Bethlehem, PA 18017-6672.

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PEEPS®/IT'SUGAR® EASTER BASKET SWEEPSTAKES
OFFICIAL RULES ("Official Rules")

1. NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT ENHANCE CHANCES OF WINNING. The PEEPS®/IT'SUGAR® EASTER Sweepstakes is open only to individuals who, as of entry date, are thirteen (13) years of age and older. Employees and directors of Just Born, Inc. ("Sponsor"), IT'SUGAR ("Sponsor") and each of their respective parent entities, subsidiaries and affiliated companies, advertising, promotion, or production agencies (and their respective IRS dependents, immediate family members [children, spouse, parents, siblings and their respective spouses, regardless of where they reside] and individuals residing in their same household, whether or not related) are not eligible to participate. Void where prohibited. By participating, Entrants (or their parent/legal guardian, if Entrant is deemed a minor in the state of his/her residence) agree to these Official Rules and the decisions of the Sponsors, which are final and binding in all matters relating to this Sweepstakes.

2. HOW TO ENTER: PEEPS®/IT'SUGAR® EASTER BASKET Sweepstakes (the "Sweepstakes") begins at 12:00:01 a.m. Eastern Time ("ET") on April 2, 2022 and ends at 11:59:59 p.m. ET on April 5, 2022 ("Sweepstakes Period"). To enter, during the Sweepstakes Period, visit the PEEPS® candy page on Instagram at @peepsbrand or the IT'SUGAR page on Instagram at @itsugar. Once there, follow the instructions provided in the Sweepstakes post caption which instructs consumers to follow both @peepsbrand and @itsugar on Instagram, like the post, tag 2 friends and comment on a post and automatically receive one (1) entry into the Sweepstakes. All posts must be public to count as entry. Limit one (1) entry per person. Each individual submitting an entry may be referred to hereafter individually as an "Entrant" and collectively as "Entrants". This Sweepstakes is not sponsored, endorsed, administered by or associated with Instagram/Facebook. By entering, you are providing the information to the Sponsors, and not to Instagram/Facebook. If you have any questions regarding the Sweepstakes direct them to the Sponsors and not to Instagram/Facebook.

PLEASE NOTE: Entrants must adjust their Instagram account settings to allow for receipt of messages from Sponsor. For this purpose, Entrants will have to set Instagram account settings to 'Public', and take any further necessary steps to ensure receipt of any communication from Sponsors. It is solely Entrant's burden to take any steps necessary to adjust his/her Instagram account settings so that messages can be sent by Sponsors. An Entrant's non-receipt of a message from the Sponsors for any reason, including for failure on behalf of Entrant to adjust Instagram account settings, shall be Entrant's, and not Sponsors' fault. Similarly, the Sponsors shall not be held liable if they are not able to view an Entrant's entry for any reason, including the failure on behalf of Entrant to adjust his/her Instagram account settings accordingly. By entering this Sweepstakes, each Entrant agrees that the Sponsors have the right to contact the Entrant by Instagram Direct Message to administer and fulfill this Sweepstakes.

3. RANDOM DRAWING: Potential winner will be chosen from among all eligible entries/comments received throughout the Sweepstakes Period on or about April 6, 2022 by an independent judging agency on behalf of Sponsors, whose decisions are final and binding in all matters relating to this Sweepstakes. Potential winners will be selected and verified to ensure they have met all promotion guidelines. Potential winners will receive a winner notification a Sponsor via message to their Instagram account. Each potential winner (or potential winner's parent or legal guardian if potential winner is a minor in his/her state of legal residence) will be required to be in contact with Sponsor for winner verification within 24 hours after receiving the initial notification. Upon verification, the verified winner will receive instructions on how to retrieve prize. If any prize notification or attempted notification is returned as undeliverable, the prize will be forfeited and will be awarded to an alternate winner. By accepting a prize, winner (or winner's parent/legal guardian if winner is deemed a minor in the state of his/her legal residence) acknowledges that he/she is in compliance with these Official Rules. Odds of winning depend on the number of eligible entries received throughout the Sweepstakes Period.

4. PRIZE & REDEMPTION REQUIREMENTS: Subject to the terms and conditions of these Official Rules, one (1) winner shall be awarded in the sweepstakes. One (1) winner will receive a PEEPS® and IT'SUGAR® Easter Basket. Total ARV of prize is $100.

No transfer, assignment, substitution, or cash equivalent for a prize is permitted, except at Sponsors' sole discretion due to prize unavailability or for any other reason, and then only for a prize of approximately equal or greater value. Any depiction of prize is for illustrative purpose only. The winners are solely responsible for any applicable local, state or federal taxes, and any other taxes, fees and costs connected with the prizes, and all federal, state and local laws and regulations apply. Prizes consist of only those items specifically listed as part of the prize as detailed above. All prizes are non-transferable and non-assignable. No cash redemption or prize substitution allowed by the winners.

5. CONDITIONS OF PARTICIPATION/PRIVACY POLICY: Entrants (or their parent/legal guardian, if Entrant is deemed a minor in the state of his/her legal residence) agree (a) that Sponsors and their respective parent entities, subsidiaries and affiliated companies, advertising and promotion agencies, any companies who are promotional participants or prize providers, and all of their respective officers, directors, shareholders, employees, representatives and agents (collectively, "Released Parties"), will have no liability whatsoever for, and shall be held harmless by participants against any liability for any injuries, losses or damages of any kind to persons, including death, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in this Sweepstakes or any Sweepstakes related activity, or for any printing, production, technical, typographical, human or other error in the printing, offering or announcement of any prize; and (b) except where legally prohibited, participants by accepting a prize grant permission for Sponsors and those acting under its authority to use his/her name, and photograph, for advertising, trade and/or publicity purposes without additional compensation in all media now known or hereafter discovered, worldwide and on the Internet and/or World Wide Web, in perpetuity, without notice, review or approval. By participating in this Sweepstakes, you (or your parent/legal guardian, if you as an Entrant are deemed a minor in the state of your legal residence) acknowledge and agree that the Sponsors may collect the personal information submitted by you, and use the information pursuant to Sponsors' privacy policy available at www.justborn.com/privacy-policy.

6. LIMITATIONS ON LIABILITY: Released Parties are not responsible for illegible, lost, late, damaged, destroyed, inaccurate, delayed, incomplete, postage due, unintelligible, non-delivered, misdirected or stolen entries or mail; or for incomplete, inaccurate, lost, interrupted or unavailable network, satellite, telephone networks or lines, cellular towers or equipment (including handsets), computer on-line systems, computer equipment, software, viruses or bugs, servers or providers, or other connections, availability or accessibility; or for unauthorized access to, or alteration of entries; or miscommunications, failed computer, telephone, cellular, satellite, or cable transmissions, lines or other technical failure; or for jumbled, scrambled, delayed, or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties; or for any other errors of any kind, whether human, technical, mechanical, electronic or network, including, without limitation, any errors which may occur in connection with the administration of the Sweepstakes or in any Sweepstakes-related materials; or for the incorrect or inaccurate capture of entry or other information, or the failure to capture any such information. Persons who tamper with or abuse any aspect of the Sweepstakes or any Social Sites, as solely determined by the Sponsors, will be disqualified (and all associated entries will be void), and the Sponsors reserve the right to terminate such entrant's eligibility to participate in this or any other promotion offered by Sponsors. Entries generated by robotic, programmed, script, macro or other automated means or by any means which subvert the entry process will be disqualified. Released Parties are not responsible for injury or damage to participants' or to any other person's computer or wireless device related to or resulting from participating or attempting to participate in this Sweepstakes or downloading materials from the Social Sites. Should any portion of the Sweepstakes be, in Sponsors' sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsors, corrupt or impair the administration, security, fairness or proper play, or submission of entries, the Sponsors reserve the right at their sole discretion to suspend or terminate the Sweepstakes, and select potential winners for the corresponding drawing from all non-suspect, eligible entries received for such drawing(s) prior to action taken or as otherwise deemed fair and appropriate by the Sponsors. Without limiting the release provided above, and for greater certainty, Released Parties will not be liable for (a) any incomplete or inaccurate information, whether caused by wireless device users or by any equipment or programming associated with or utilized in the Sweepstakes, or by any technical or human error which may occur in the processing of entries; (b) the theft, destruction or unauthorized access to, or alteration of, entries; (c) any problems with or technical malfunctions of telephone networks or lines, computer on-line systems, servers or providers, computer equipment, software, viruses or bugs; (d) any failure of any message to be received by or from Sponsors for any reason including but not limited to traffic congestion on the Internet or wireless waves or at any web site (including but not limited to Web Sites) or combination thereof; or (e) damage to an Entrant's or other person's system or equipment occasioned by participation or attempted participation in this Sweepstakes. Authorized account subscriber is the natural person who is assigned the Instagram account.

IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS TO AND USE OF THE WEB SITES OR DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM THE WEB SITES, OR ANY OTHER WEB SITES ASSOCIATED WITH THIS SWEEPSTAKES. WITHOUT LIMITING THE FOREGOING, EVERYTHING ON THE WEB SITES ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY TO YOU. CHECK YOUR LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

7. DISPUTES: Entrant (or his/her parent/legal guardian, if entrant is deemed a minor in the state of his/her legal residence) agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes, or any prize awarded, other than the determination of winner, shall be resolved individually, without resort to any form of class action; (ii) any disputes arising out of these Official Rules (except for any disputes arising from the loss or injury from the use of prizes) shall be submitted to final, binding arbitration conducted in Pennsylvania under the Arbitration Rules and Procedures of the Judicial Arbitration and Mediation Services Inc. before a single, neutral arbitrator who is a former or retired Pennsylvania state or federal court judge with experience in entertainment matters who shall follow Pennsylvania law and the Federal Rules of Evidence and have no authority to award punitive damages. Either party may enforce a final arbitration award in any court of competent jurisdiction in Pennsylvania, including an award of costs, fees and expenses incurred in enforcing the award. Notwithstanding the foregoing, Released Parties shall be entitled to seek injunctive relief (unless otherwise precluded by any other provision of these Official Rules) in the state and federal courts of Pennsylvania. Any dispute or portion thereof, or any claim for a particular form of relief (not otherwise precluded by any other provision of these Official Rules), that may not be arbitrated pursuant to applicable state or federal law may be heard only in a court of competent jurisdiction in Pennsylvania for losses or injuries related to participation in the prize.; (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys' fees; and (iv) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out- of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and the Sponsors in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the Commonwealth of Pennsylvania, without giving effect to any choice of law or conflict of law rules (whether of the State of Pennsylvania or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the Commonwealth of Pennsylvania.

8. WINNERS' LIST: To obtain the names and cities of the winners, send a self-addressed stamped envelope to: PEEPS®/IT'SUGAR® EASTER BASKET Sweepstakes Winners, 1300 Stefko Blvd, Bethlehem, PA 18017. All requests must be received by April 30, 2022.

9. SPONSOR: Just Born, Inc., 1300 Stefko Boulevard, Bethlehem, PA 18017-6672, IT'SUGAR, LLC, 201 E Las Olas Boulevard, Suite 1900, Fort Lauderdale, FL 33301

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